We use scent in our daily life but only a few people know that scent has an impact on our mind. Many experts believe that the fragrance of a scent simply impacts a person psychologically and leaves a strong impression on his mind. It also changes his mood and makes him feel good or bad in that very moment. Hence, it becomes really important to use a scent that has a certain smell or fragrance to make the other person feel something about that person.
The fragrance of a scent evokes both positive and negative emotions to make a person enter a particular state of mind at that very moment. It is because of this reason that many perfume selling companies focus on introducing scents that appeal to the audience to a great extent. The perfume brand Creed is one such name that has made a huge name for itself because of its excellent fragrance.
Triggers Past Memories
Many researches have proved that using a scent can trigger many past memories and it simply impacts the lives of a person to a great extent. Different brands selling scent simply bring back childhood memories into consciousness in an intense manner. The scent of a product simply evokes personal emotional memories and it eventually influences the love of customers towards a particular product.
Unlocks the Subconscious Memories
It has been observed through a study that the scent of a person simply impacts the subconscious memories of a person and reminds him of all the things going on in his subconscious mind. In addition to this, it has also come to notice in the study that different people respond to different smells and they simply get to know about their subconscious memories in a particular instant of time.
Boosts Athletic Performance
Another result that has come forth on this subject is related to the mindset during an athletic performance. A study has highlighted that one can simply boost athletic performance in a race by smelling the fragrance in a certain way. Many athletes make use of different scents to perform strongly in their athletic performance and they simply get positive results in their ventures.