Before acknowledging the benefits of the Race model in the field of digital marketing, let us understand what Race stands for. Well, you can consider RACE as a planning framework, which you can apply to your practices of digital marketing. It uses the method of critical thinking to craft an approach towards your business that is customized, strategic as well as agile.
The purpose of RACE model is to meet the unique needs of your business. So, if you can incorporate this model in your digital marketing, you will get your desired results. So, let us fathom the concept of Race a bit more precisely.
The four steps that you have to follow in this framework
If you have a plan to include the structure of Race in your Digital marketing, you have to follow four simple steps. If you can follow these steps meticulously, you will witness more engagements of the customers with your brand. In the long run, it will help your business to grow up. And you will even get more employees who regularly find a job in this digital marketing field. So, the four simple steps that you have to follow are:
Reach (R) – This is the first step that you have to go through in a RACE model. You can consider this to be the awareness stage of your brand. Here, you have to reach up to your target audience online. It will help you to increase the traffic of your various website portals.
Act (A) – In this step, you have to interact with your customers. Your primary focus of this stage will be to encourage the visitors to your website to communicate with you. This is the first stage of engagement, and after that; you will see the face of conversions. You will find multiple ways to encourage your visitors to interact with you like, reading a blog post or signing up for the subscription of the newspaper.
Convert (C) – Now, this is the stage where you can witness the conversion of your customers. In this stage, you will make the customers pay for your product through offline channels or online e-commerce transactions. This is the final objective of this step, and it will also bring you the online business model revenue structure.
Engage (E) – After getting done with the above three stages, it is the time when you should focus on strengthening the bonds with your clients. It will help you to hold them for a long time. And to achieve this, you have to provide your customers with a sense of loyalty.
So, this is the Race framework that you need to know when it comes to digital marketing.