SSL: Why you should purchase a certificate for your site

Have you heard of SSL certificates? If you have a website, we sure hope so! SSLs are so important when it comes to the overall security of your site. There used to be a time when SSL certificates were only necessary for certain websites, but those times are gone. Now, all websites need to have one, whether it’s a personal blog or a huge e-commerce enterprise.

Read on to find out five reasons why. 


  • It enhances website security


SSL certificates aren’t just a passing fad, they serve a very important purpose. Using the HTTPS protocol, they enable an encrypted connection between the server where your website is hosted and the browser a user is attempting to visit your site on. This means that malicious third parties cannot intercept any information sent over this connection. This is especially important if your site takes purchases or requests any personal data from visitors.


  • It inspires trust in users


Think about times when you’ve visited an e-commerce site for the first time. There are probably several checks you do to ensure that the site is safe and legitimate before you make a purchase. Checking for SSL is likely one of them. Just seeing the SSL padlock symbol in the browser address bar is a crucial indicator for many people that a site is trustworthy. 


  • It will help with SEO


If you want to attract more traffic to your website, you need to think about search engine optimization (SEO). There are many search ranking factors to consider when thinking about SEO (way too many to mention here), but installing an SSL certificate is one of them. Many major search engines, including Google, have started giving ranking preference to sites with SSL over sites without SSL.


  • Web browsers won’t block your site


This one is a doozy. Did you know that many web browsers will inform your users that your website may be dangerous if you don’t have an SSL? Well, they do. And that’s a problem if you want your website actually to have visitors. 


  • It’s the right thing to do


Cybersecurity is so critical, and every time a website installs an SSL certificate, the World Wide Web becomes a safer, more secure place to be. Don’t you want to be part of that?

We hope that you’re now convinced about all things SSL! Be sure to purchase a certificate for your site ASAP to ensure your site is the best it can be.

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